Legacy companies built upon a grand, yet quiet, tradition of taste, style and grace are far and few between. The ability to reveal these signature hallmarks and define them was the challenge for Ivan Nava. Partner and chief art director for The brpr Group in Miami, Florida, Ivan interpreted a heritage of luxury into both visuals and stills for client Moët & Chandon.
The opportunity to envision and translate the Moët & Chandon heritage represented a significant challenge. For an artist who works in both photography and videography, this Nikon user of 13 years revealed that camera and lens had to offer cutting edge technology, while streamlining production and providing ample options for production variety.
Ivan and a lean crew fashioned a stylish short-form video and photo portfolio that was captured in multiple locations. The production crew partook in tastings, educational meetings, on-site shoots, vineyard visits and wine cellar tours during a multi-day tour of the Champagne region of France, two days in Paris and a dinner party in Miami.
Capture for a Legacy
Home to Moët & Chandon, Épernay, France was captured in lush immersive detail from above via helicopter; while weaving down roads that cut through centuries-old vines, and during an intimate stroll between cultivated rows.
For the variety of views, Ivan relied on several NIKKOR prime lenses including: 24mm f/1.4, 35mm f/1.4, 50mm f/1.4 and the 85mm f/1.4. “I chose each for its quality of optics, but also imperative was the lens’ ability to capture in natural light. Natural light capture was a key aspect of this film, keeping a high-end documentary film style.”
Decadent indoor moments were obtained from within the 18 miles of wine cellars owned by Moët & Chandon. Low-light capture was handled with ease. “The full frame sensor on the Nikon D800E helped me achieve an image quality far surpassing that of any other camera I have used,” shared Ivan. “This superiority was most noticeable when filming in environments where the light was literally candle-like. Footage captured deep within the cellars was intensely clear and sharp—even with capture at ISO 3200.”
Joie de Vivre: Épernay to Miami
The crew also captured stills and video at Chateau Moët, situated on a hillside overlooking the vineyards. The majesty of a place once shared by Jean Remy Moët and Napoleon was recorded during the day and into a changing dynamic as night fell.
In Paris, a tour was made with the client to juxtapose the beauty of the city aside the style and sophistication of the Moët Imperial bottle. Explaind Ivan: “Paris was chosen because we wished to capture the history of the brand during its 270th anniversary. Production took place from 6pm to 1am.”
For a final segment that continued the grace of entertainment indulgence, clips from a private Moët & Chandon dinner party in Miami, Florida for Grammy-winning recording artist Rico Love were staged and captured. The rigging system for this shoot utilized a 3-foot Dana Dolly.
“The setting provided perfect ambiance to further record low-light moments throughout the night. All capture showcases content in an elegant way that respects lineage of brand, while embracing the company’s vision for success and glamour.”
About The Contributor
Miami-based photographer Ivan Nava attended the Digital Design Institute in Caracas, Venezuela, where he received his B.A. with honors in graphic design. A self-taught photographer, Ivan has worked as director of photography for clients such as Land Rover, Porsche, Procter & Gamble, Interscope Records, Vogue and Harper's Bazaar. Ivan was recently named partner and Chief Art Director at the award winning creative digital agency The brpr Group in Miami, Florida. Some of his awards include: 2013 Luerzer's Archive "Top 200 Advertising Photographers" 2012 AI-AP - Top 20 photographers in Latin America 2012 Lucie Foundation International Photography Awards - automotive advertising 2011 Lucie Foundational International Photography Awards - fine art winner